Privacy Policy

Privacy Policy

Last updated: August 8, 2025

Best Pilates (“Best Pilates,” “we,” “our,” or “us”) operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping and service experience (the “Services”).

Our website and Services are powered by IONOS, which provides the hosting infrastructure, technical environment, and supporting tools that allow us to operate securely and efficiently.

This Privacy Policy describes how we collect, use, process, store, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. It also outlines your rights under applicable privacy and data protection laws, including the UK General Data Protection Regulation (UK GDPR), the European Union GDPR (if you are located in the European Economic Area), and other relevant laws depending on your place of residence.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal information.

By accessing or using any of our Services, you confirm that you have read and understood this Privacy Policy.


 

1. Personal Information We Collect or Process

When we use the term “personal information,” we mean any information that directly or indirectly identifies you, or can reasonably be linked to you. Personal information does not include data that has been aggregated or anonymised so that it can no longer reasonably identify you.

Depending on how you interact with the Services, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details: Your name, billing address, shipping address, phone number, and email address.
  • Financial information: Credit or debit card numbers, financial account details, payment confirmations, and related transaction details.
  • Account information: Username, password, account preferences, and security questions.
  • Transaction history: Items viewed, added to your cart or wishlist, purchased, returned, exchanged, or cancelled.
  • Communications: Information you include when contacting us (e.g., customer service messages, inquiries, or reviews).
  • Device and technical data: IP address, browser type, device identifiers, operating system, network information, and access logs.
  • Usage information: How you interact with our Services, including browsing activity, navigation patterns, session times, and product preferences.
  • Inferences: Insights we may derive about your preferences, habits, or likely interests based on your interactions with the Services.


 

2. Sources of Personal Information

We collect personal information from:

  1. Direct interactions – When you create an account, complete a transaction, communicate with us, or voluntarily provide personal information.
  2. Automatic collection – Through cookies, pixels, log files, and similar technologies when you browse or use our Services.
  3. Service providers – Information processed on our behalf by trusted third parties (e.g., payment processors, logistics providers, analytics partners).
  4. Business partners – Joint marketing partners, advertising platforms, or affiliates.
  5. Publicly available sources – Information you share on public platforms, reviews, or social media.


 

3. How We Use Your Personal Information

We process your personal information for various purposes, including:

  • Providing the Services – Processing payments, fulfilling orders, shipping, handling returns, and providing customer service.
  • Account management – Setting up and maintaining your user account, remembering preferences, and sending service-related notifications.
  • Personalisation – Recommending products, tailoring offers, and improving your overall shopping and Pilates experience.
  • Marketing and promotions – Sending newsletters, offers, advertising, and other promotional content via email, SMS, or postal mail, in accordance with your communication preferences.
  • Security and fraud prevention – Authenticating logins, monitoring fraudulent activity, detecting misuse, and protecting the integrity of the Services.
  • Legal obligations – Complying with laws, responding to legal requests, and defending our legal rights.
  • Analytics and improvement – Measuring performance, analysing trends, and optimising the website and customer journey.


 

4. Cookies and Tracking Technologies

We and our service providers use cookies, tracking pixels, and similar technologies to:

  • Keep your session active during browsing.
  • Remember your preferences and shopping history.
  • Provide targeted advertising and measure campaign effectiveness.
  • Analyse traffic patterns and site performance.

You can adjust your cookie settings through your browser. Disabling cookies may affect certain functionality of the Services.


 

5. How We Disclose Personal Information

We may share your personal information with third parties in the following circumstances:

  • With IONOS – As our hosting provider, IONOS processes technical and usage data as part of delivering the Services.
  • Service providers – Vendors who support payment processing, IT services, marketing, logistics, order fulfilment, cloud storage, or analytics.
  • Business partners and advertisers – To provide relevant advertising or joint marketing campaigns.
  • With your consent – When you use integrations (e.g., social media logins) or request third-party services.
  • Within our group – With subsidiaries or affiliates for operational and administrative purposes.
  • Legal obligations – To comply with subpoenas, lawful requests, or to protect rights, property, or safety.
  • Business transfers – In the event of a merger, acquisition, restructuring, or sale of assets.


 

6. Relationship with IONOS

The Services are hosted by IONOS, which may collect and process personal information about your access to and use of the Services. This includes technical logs, device information, and data necessary for hosting security.

IONOS may also process information across its network of merchants for purposes such as service improvement, analytics, and security. In these cases, IONOS acts as an independent data controller.

For more details, please review the IONOS Privacy Policy.


 

7. Data Security

We implement appropriate administrative, technical, and physical safeguards designed to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorised access, disclosure, or misuse.

However, no system can guarantee 100% security. We encourage you to use secure passwords, avoid reusing credentials, and contact us immediately if you suspect unauthorised access to your account.


 

8. Data Retention

We retain your personal information only as long as necessary for the purposes described in this Policy, or as required by law. Factors influencing retention periods include:

  • Duration of your account activity.
  • Transaction and order history.
  • Legal or regulatory requirements.
  • Internal business needs such as fraud prevention and dispute resolution.

When no longer required, we will securely delete, anonymise, or de-identify your information.


 

9. Your Rights and Choices

Depending on where you live, you may have rights including:

  • Access – Request a copy of the personal information we hold about you.
  • Rectification – Correct inaccuracies in your information.
  • Erasure – Request deletion of your personal information.
  • Portability – Request your information in a structured, machine-readable format.
  • Restriction – Ask us to limit processing in certain circumstances.
  • Objection – Object to processing, including for direct marketing.
  • Withdraw consent – Where consent is required, you may withdraw it at any time.

To exercise your rights, contact us at customerservice@bestpilates.uk. We may need to verify your identity before fulfilling your request.


 

10. International Transfers

Your personal information may be transferred, stored, and processed outside of your country of residence, including in countries that may not provide the same level of data protection as your home jurisdiction.

For transfers from the UK or EEA, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses (SCCs) or the UK equivalent.


 

11. Children’s Data

Our Services are not intended for children under the age of majority in your jurisdiction. We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided personal data, please contact us to request deletion.


 

12. Complaints

If you are dissatisfied with how we handle your personal information, you may:

  1. Contact us directly at customerservice@bestpilates.uk.
  2. Escalate your concern to the UK Information Commissioner’s Office (ICO) or your local data protection authority if you are located outside the UK.


 

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we do, we will:

  • Update the “Last updated” date at the top of this page.
  • Publish the revised policy on our website.
  • Provide additional notice where required by law.


 

14. Contact

For questions, concerns, or to exercise your privacy rights, please contact us at:

 customerservice@bestpilates.uk
 Manchester, United Kingdom

For the purpose of applicable data protection laws, Best Pilates is the data controller of your personal information.



 

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